Writing Website Content
Client: Lefty’s Eats & Espresso
Business Problem: New restaurant in a downtown that needed a simply, functional site. Top priority was to show menus and be able to take online orders. The content strategy for the site was a fun, casual, and humorous tone of voice that could separate itself from other local restaurants. Client wanted to appeal to local college as well as long-time residents and retired military from WPAB.
Solution: Created a website through Weebly, which is partnered with SquareUp, allowing the client to seamlessly take online orders. Made website with a unique voice that stood out from the competition and appealed to client’s target audience.
Results: Website brings in traffic on a regular basis and client is able to easily take online transactions. Website clearly states menu and special offers — I created the website in spring of 2018 and the site has 85 reviews and a rating of 4.8.
(Logo and naming work created from my father’s vision)